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Why High Quality, Branded Video Content is Important

September 19, 2023


We’ve said it before and we’ll say it again, video content is here to stay. Therefore, it’s important to know how to get the best bang for your buck out of your video content. In this blog, we’ll break down why it’s important to use high-quality, branded video content on social media, as well as branding tips and how to create high-quality videos for Instagram, TikTok and other social media platforms.  


Tell Your Brand's Story

Using video content on your social media accounts is a great way to showcase your brand’s story to your target audience. You can start to build strong connections and a community of your own by showcasing who your brand is, the faces behind it, and what your story is.  

You can use social media tools like Instagram Reels or TikTok videos to achieve this. For example, if you own a small jewelry shop you can post a video of you opening your store for the day and welcoming customers into the store. If you own a larger scale company, you can opt for user generated content, in which you have your customers share videos of them using your products so that you can post it to your social media accounts.  

There is an abundance of ways to showcase your brand’s story through the use of short form videos. Remember, your audience wants to connect with the people behind the brand. Show them the small things, the day-to-day, the wins, the losses, and the people who make up your brand. This will create an overall more engaged audience and a larger return on your investment.  


Capture Your Audience's Attention

Now that you know what to showcase in your brand’s video content, we need to break down how to create eye catching content that will encourage your audience to stick around and engage with your videos.  

On Instagram, you have about 8 seconds to grab your audience’s attention before they lose interest and move on. To capture the attention of your target audience, you want to appeal to the first sense that they will use when looking at your content-sight.  

The easiest way to achieve eye catching and high-quality video content is to hire an agency or a photographer who has the tools and skills they need to create quality content. Although we understand this isn’t in everyone’s budget and there are things you can do and learn in order to achieve this on your own.  

Before you even begin recording content, we need to set you up for success on Instagram. Head over to the Instagram app and follow these steps in order to ensure that Instagram is uploading the highest quality videos to your feed.  

Once you’ve done that, you can start learning how to take high quality videos on your own and be confident that Instagram will maintain that quality.  

Here’s a few tips for taking high quality Instagram videos:  

  • Adjust the lighting while taking the videos to reduce over exposure.  
  • Use a tripod to ensure that your videos are steady.  
  • Include different angles in each video to maintain your audience’s attention. 
  • Experiment with the camera lens zoom to capture close-up detail shots.
  • Ensure your photo and video content adheres to the correct dimensions for Instagram; you can find more tips on dimensions here

Creates Visual Identity

It's not just high-quality video content you should be concerned about. You also need to consider your brand's visual identity when you create short form video content. In other words, your audience should be able to recognize your brand as soon as they see your videos. 

Creating a visual identity for your brand may seem daunting, but in reality, you most likely have the key tools that you need to craft a visual identity for your brand.

You likely have a logo and brand colors already established in your business, and you may even have a consistent typography your company uses. These are 3 of the most important aspects you need in creating a visual identity for your brand. In need of a brand refresh or logo creation? We can help! (4 Signs Your Logo Design Needs an Update)

Branding your content consistently with your logo, brand colors, and typography will create a strong identity for your audience and followers to recognize and more importantly, trust as a legitimate business. Establishing credibility with your audience is essential to creating an engaged community through your social media account and overall generate more potential customer leads and conversions. 


Looking for additional help in creating a strong brand identity and visually compelling photography? Our team at Flashlight Marketing is happy to help, contact us today!



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