January 30, 2021
In a world where your ideal customer’s feed is overflowing and attention spans are fading fast, it has never been more important to make sure your social media engagement strategy has a strong foundation. Social media is elevated by out-of-the-box thinking, but even the most creative campaigns can run into trouble if marketing fundamentals are overlooked.
Social media engagement refers to the likes, comments, and shares your content receives. While they can make us all feel giddy it is best to think of them in relation to followers. Taken together they show your audience engagement which is a great indicator of the health of your audience.
Before you begin making changes, it’s important to know where your engagement is now so you can measure the impact of your efforts. Once you have established your benchmarks, here are six steps to follow to help improve social media engagement.
Six Steps to Improve Social Media Engagement
These may not be the flashiest tips you’ll find to improve your social media engagement, but they will most certainly set your brand up for success. To learn more about how Flashlight Marketing can help you improve your social media engagement and content strategy, contact a member of our team today.
At Flashlight Marketing, we’re all about helping our clients grow. We use innovative inbound and outbound marketing, advertising, and communication strategies to deliver you the results you need to achieve serious growth. And we have a lot of fun doing it.
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