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How to Utilize Social Media to Drive Traffic to Your Website

October 04, 2023

In the era of all things' social media, it is important that your brand utilizes the tools that come along with it to achieve success! In fact, according to Statista.com (the world’s leading data and business intelligence portal), it is now projected that $207.10 billion in total social media advertising will be generated in 2023. And that’s not all, this number is only expected to increase within the upcoming years at a steady rate of 4.53%.  

In order to stay relevant and engage with your customers, it is vital that companies prioritize a strong social media presence and stay up to date with the current trends and strategies. We've created a list of some of these key factors below.

Influencer and UGC Marketing

Cultivate your own brand voice and connect with influencers in your niche. Their endorsement can lead their followers straight to your website. Influencers have a variety of different people following them, and collaborating will help your brand reach a larger audience. Share authentic stories, showcase your products, and watch the traffic soar. Although it may seem surprising, in today’s day and age, young consumers trust influencers more than their own friends and family. Influencers also have the ability to start up conversations about your brand, increasing its brand presence and putting your brand on the map! 

Co-Branded Posts

When you collaborate on posts with other businesses, you're not just doubling your exposure; you're creating a magnetic pull that draws in a diverse, enthusiastic audience, all eager to discover the treasures on your website. These types of posts can even save your company money when it comes to ad campaigns due to splitting the marketing costs. Co-Branding also does a great job of establishing your brand's credibility through partnering with other respected businesses. Establishing credibility will then promote customer retention and brand loyalty.

Shoppable Links

Elevate your e-commerce game by incorporating shoppable links in your posts. Tag products seamlessly, so your audience can shop with a single tap. These links even allow your business to gather data by seeing how many customers click the provided link and complete a purchase. It's like having a virtual store aisle right on your feed! Providing a shoppable link also allows consumers to shop for your products without ever leaving the platform they are currently using. This is not only convenient for the customer, but it makes shopping simpler than ever before! 

Link in Bio

Your Instagram bio is prime real estate! Maximize its potential by featuring a direct link to your website. It's the gateway to your digital world, just a click away. Similarly, to shoppable links, it takes users directly to your website where they can browse your online storefront. Links within your Instagram bio will drive more traffic to your products, services, articles, blogs, and more, ultimately growing your channel and business.  

Incorporate Links in Posts

Craft engaging captions that tell captivating stories and naturally incorporate links to your website. Whether it's a blog post, a product page, or an exciting update, it makes the path to your site irresistible. Using links within social media has shown to expand your reach, boost engagement, as well as improve your company’s search engine optimization (SEO). 


It’s clear that social media is a necessary tool to use when it comes to increasing brand awareness and building a strong customer base. Making your media pages easily accessible and convenient to the public will only increase the number of interactions you get on each post – and who doesn’t love that? By investing your time in effort into implementing these strategies, the more it will benefit your brand by achieving its marketing goals! 


Need more tips on social media marketing best practices? Our team of social media experts is here to assist, contact us today!



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