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How to Build Your Brand with Promotional Products

July 13, 2021

Promotional products allow you to promote your business and build your brand wherever you are. Whether that is through branded apparel, drink-ware or tech supplies, the more eyes on your logo the better. We asked our friends at Dynamic Advertising Solutions for their expert take on the trendiest promotional products and advice on how to make sure your swag is worth bragging about.


Q: What is your biggest pet peeve when it comes to promotional material?

A: Cutting Quality to Save a Little on Budget

Spending just a little more will allow you to get a max return on your investment! 

Just like most products, T-shirts come in a variety of different fabrics. Selecting a higher quality fabric will increase the chances of that shirt being worn by the end user. Spending that extra dollar per shirt will ensure customer satisfaction! The more the shirt is worn, the more promotion your brand receives. A higher quality fabric will also promote a quality brand perception.


Q: What you think we will see more of in the future when it comes to apparel and promotional items?

A: Eco Friendly Products 

Protecting our planet and its resources is extremely important! Eco-friendly promotional products and custom apparel have increased in popularity. Choosing a garment that uses recycled poly from plastic bottles or a promotional item such as a pen with a paper barrel and a wooden clip is a great way to participate in the movement! 


Q: What is the industry’s favorite kind of product right now?

A: Work From Home Products

Many companies have adopted an employee flex schedule, providing the option to work from home. Sending a work from home promotional product kit is a great way to show employee appreciation! Charging cable, cell phone stand, calculator, tumbler, journal and backpack just to name a few. 


Q: Besides traditional promotional materials, what are some other ways to use branding to promote your business?

A: Retail Inspired Co-Branding 

Choosing to co-brand with a well-known and established company can be a great way to increase business and boost awareness.


The brand building impact of good promotional products can play a large role in supporting a company’s growth and reach. Connect with a team member at Flashlight Marketing to strategize on how to build your brand with creative and trendy promotional products. Give us a call at (215) 375-8990 or drop us at email at info@flashlightmarketing.com.  

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